EWS provides digital boost for solar professionals

Handewitt, 2 January 2026 – PV wholesaler EWS is supporting its installer partners with a new campaign to generate inquiries and improve their online presence.

As part of the anniversary campaign launched in autumn to mark its 40th company anniversary, EWS will award seven digital marketing packages to interested customers in January 2026. In addition to recommendations from friends, family and neighbours, many end customers now find their solar installer online. A well-maintained website and expertise in online marketing therefore play a key role for solar professionals in continuously generating new enquiries. The initiative is supported by selected brand partners from the EWS portfolio.

“As a partner to the trade, we offer our customers a comprehensive overall package that enables them to position themselves successfully in the market – all from a single source and with the best brands,” explains EWS Managing Director Jan Paul Dahm. “In addition to our quick tools for the calculation, planning and management of PV projects and many other services, this also includes extensive marketing support and knowledge transfer. When it comes to acquiring new customers, many of our partners are looking for support. They are excellent craftsmen, but by their own admission often have a significant need to catch up in the field of online marketing. With the Digital Boost, we provide an ideal introduction to this topic.”

The EWS Digital Boost – which is the name of the package – includes the setup of relevant analytics tools for the participating partners, a company-specific workshop tailored to each business, and a budget for a first Google campaign. This enables installation companies to better understand their own website and customers, increase their visibility on Google and generate new enquiries from their local region. No prior knowledge is required to take part. The training sessions and the setup of all tools are carried out by an agency specialising in digital marketing.

Applications can be submitted until 31 January 2026. Afterwards, EWS will nominate the seven successful partners together with the participating manufacturers and the partner agency.

Detailed information about the campaign, the EWS anniversary campaign and the product and service portfolio of the Handewitt-based wholesaler can be found on the EWS website at www.photovoltaics.eu.

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